Number 2 on the list · checked September 28, 2026

Marcel Digital

Marcel Digital is a B2B digital marketing and web development agency at 20 N Wacker Drive in Chicago, founded in 2003 by Ben Swartz. Its SEO practice covers technical audits, site migrations, penalty recovery, local SEO, link building and answer-engine optimisation, delivered by an in-house team that sits alongside its developers and analytics staff. It is a Google Premier Partner and an Umbraco Platinum Partner since 2013, with case studies for PerkSpot, Absolute Software and Generali USA.

Why it’s hereA 20-year Chicago SEO specialist with Google Premier Partner status and a technical practice tied to its own development team.

Listed at number 2 of the SEO companies in the Midwest. The order is editorial. This page repeats the fields recorded for Marcel Digital and does not add ratings, clients or prices that are not in those fields.

Based in
Chicago, IL
Founded
2003
Team size
11–50 people
Led by
Ben Swartz, Founder
Known for
technical SEO · SEO migrations and audits · answer-engine optimisation · paid search · Umbraco development
Named clients
PerkSpot, Absolute Software, Generali USA, Precision Medical, Arbour Group, Umbraco HQ
Best for
B2B technology, manufacturing, logistics, financial services and association clients that want SEO, paid media, analytics and Umbraco web development from one in-house Chicago team.
Selected work
  • Logistics company (unnamed). Paid media, SEO and analytics program credited with a 144% increase in SQLs and a 22% lower cost per SQL. source ↗
  • Home builder (unnamed). Multi-market paid media credited with a 345% rise in conversions and 37% lower cost per lead. source ↗
  • Medius. New Umbraco website launched as part of a rebrand. source ↗
Office
20 N Wacker Dr, Suite #1285 · Chicago, IL · 60606 · +1 (872) 324-3760
Marcel Digital homepage, captured September 28, 2026
marceldigital.com · homepage on September 28, 2026

UpdateFounded in 2003 by Ben Swartz after he left AOL-Time Warner; all staff work from one Chicago office.

Sources marceldigital.com, clutch.co · LinkedIn ↗

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